Ivy Advisory was founded by Jolaine Frizzell in February 2024, who has been based in Dubai since 2015. Ivy specializes in navigating the evolving art ecosystem in the UAE and the Gulf region. Our mission encompasses developing opportunities for artists within institutions, crafting professional practice programs, and offering consultancy services informed by extensive experience in art galleries and the broader ecosystem. At the heart of our ethos is to craft dynamic pathways for artists, collectors and institutions alike while nurturing a thriving market for collectors.

Our primary goal is to expand career opportunities for artists while facilitating a deeper understanding of the art ecosystem for both artists and clients. By providing valuable insights and fostering professional connections, we aim to enhance business practices within the art community and pave the way for future collaborations. While our initiatives have an international outlook, we remain firmly rooted in the UAE, striving to redefine artists' engagement within the contemporary art landscape.

At Ivy Advisory, we are committed to fostering enthusiastic and passionate interactions with art while making a sustained and meaningful impact on the UAE art ecosystem.